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Lori Bocklund

Strategic Contact


Founding Advisor

Widely recognized and respected expert in customer interaction strategy, technology and operations. Critical and insightful thinker who creates custom project approaches that serve clients' needs and solve real business challenges. Effectively develops a vision and strategy, communicates them in a practical, results-focused manner, and ensures structure and framework deliver value each and every time. Widely published author and prominent speaker at contact center industry events.

I have 31 years in the telecommunications and call center industry. 26 years as an industry leading consultant addressing contact center strategy, technology, operations, and associated business needs for a wide range of client types.

Representative Accomplishments

  • Knowledgeable in vertical industry contact center best practices, including financial services (banking, credit unions, investments, insurance), utilities, health care, retail, and government.
  • Authored dozens of articles and papers. Develop and deliver presentations to share knowledge and insights. Routinely rated one of the top speakers at industry conferences.
  • Developed contact center technology training; delivered in US and six other countries.
  • Co-authored book on call center technology that has been widely praised in the industry.
  • Served as an expert witness in patent lawsuits for the call center and telecommunications industry, providing non-infringement analysis, expert witness reports, and deposition testimony. Also served as an expert witness in contact center liability cases.

Publications, Speaking Engagements, Recognition

  • Received Lifetime Achievement Award at ICMI Global Contact Center Awards 2015
  • Articles published in variety of publications such as: Contact Center Pipeline, NACC InQueue, Customer, Customer Management Insight, Call Center Management Review, Network World, Contact Professional, SearchCRM; also published a variety of white papers
  • (see www.strategiccontact.com/publications)
  • Featured Speaker for variety of conferences such as: ACCE/Contact Center Expo, Contact Center Demo, National Credit Union Call Center Conference, select vendor and vertical market events, and various networking groups
  • Member of Advisory Boards for ICMI and Contact Center Pipeline
  • Authors various industry survey reports on challenges and priorities, various technology applications and usage, and Credit Union contact center best practices
  • Call Center Technology Demystified (Call Center Press, 2002) – co-author
  • Call Center Planning & Design Toolkit (Prosci, 2002) – contributor
  • Call Center Best Practices Report (Prosci, 2001, 2004) – contributor

Author Wall of Fame

What is one thing other people don’t know about you?
I’ve been to over 35 countries and achieved my “50 by 50” goal by visiting every state before, well, age 50. I have run and bicycled tens of thousands of miles and currently have a 10,000 steps-a-day streak over 260 days.

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Articles by Lori Bocklund

A Deeper Look at Authentication and Fraud Prevention

Start by thinking of things like account number and social security number as identity only; these are not paths to authentication or verification in today’s data-compromised world.

Technology Data Security


Cloud Ushers in “New Rules” for Technology Selection

Speed only works in your favor if tempered by a measure of control.

Technology Vendor - Management


What Keeps You up at Night?

Contact centers face a growing array of compliance requirements, rules and regulations for handling sensitive data.

Technology Data Security


Building a Resilient Contact Center

A few minutes outage can leave the center playing catch up on service level (and perhaps, customer satisfaction) all day. If minutes turn into hours, or become too frequent, where will customers turn for assistance?

Technology


Workforce Optimization Survey: Time for the Next Level

It’s time to take these tools, and the related processes and roles, to the next level; the market has us poised to do just that.

Research


What’s Your Path and Device for Voice Communications?

Like it or not, your contact center is still a call center. It needs voice communication that is reliable and high quality, but adaptable to today’s varying staffing models.

Technology


The Customer Journey in the Land of the Smartphone

The smartphone is becoming the ubiquitous and predominant tool for both self-service and assisted service. Join us on a compelling adventure that every contact center should plan for right now.

Technology Omnichannel


The Customer Journey in the Land of the Smartphone

The smartphone is becoming the ubiquitous and predominant tool for both self-service and assisted service

Technology Omnichannel


Working Together to Optimize Technology

A stalemate can occur when the center wants IT to educate them on what’s possible and IT wants the center to define what they want or need.

Technology Staffing


Contact Center Challenges & Priorities for 2017

Attrition was again the No. 1 challenge. It’s an age-old problem that plays a major role in saturated markets with ample opportunities to go elsewhere, whether for a little pay bump, less stress or a new opportunity.

Research


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