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Lori Bocklund

Strategic Contact


Founding Advisor

Widely recognized and respected expert in customer interaction strategy, technology and operations. Critical and insightful thinker who creates custom project approaches that serve clients' needs and solve real business challenges. Effectively develops a vision and strategy, communicates them in a practical, results-focused manner, and ensures structure and framework deliver value each and every time. Widely published author and prominent speaker at contact center industry events.

I have 31 years in the telecommunications and call center industry. 26 years as an industry leading consultant addressing contact center strategy, technology, operations, and associated business needs for a wide range of client types.

Representative Accomplishments

  • Knowledgeable in vertical industry contact center best practices, including financial services (banking, credit unions, investments, insurance), utilities, health care, retail, and government.
  • Authored dozens of articles and papers. Develop and deliver presentations to share knowledge and insights. Routinely rated one of the top speakers at industry conferences.
  • Developed contact center technology training; delivered in US and six other countries.
  • Co-authored book on call center technology that has been widely praised in the industry.
  • Served as an expert witness in patent lawsuits for the call center and telecommunications industry, providing non-infringement analysis, expert witness reports, and deposition testimony. Also served as an expert witness in contact center liability cases.

Publications, Speaking Engagements, Recognition

  • Received Lifetime Achievement Award at ICMI Global Contact Center Awards 2015
  • Articles published in variety of publications such as: Contact Center Pipeline, NACC InQueue, Customer, Customer Management Insight, Call Center Management Review, Network World, Contact Professional, SearchCRM; also published a variety of white papers
  • (see www.strategiccontact.com/publications)
  • Featured Speaker for variety of conferences such as: ACCE/Contact Center Expo, Contact Center Demo, National Credit Union Call Center Conference, select vendor and vertical market events, and various networking groups
  • Member of Advisory Boards for ICMI and Contact Center Pipeline
  • Authors various industry survey reports on challenges and priorities, various technology applications and usage, and Credit Union contact center best practices
  • Call Center Technology Demystified (Call Center Press, 2002) – co-author
  • Call Center Planning & Design Toolkit (Prosci, 2002) – contributor
  • Call Center Best Practices Report (Prosci, 2001, 2004) – contributor

Author Wall of Fame

What is one thing other people don’t know about you?
I’ve been to over 35 countries and achieved my “50 by 50” goal by visiting every state before, well, age 50. I have run and bicycled tens of thousands of miles and currently have a 10,000 steps-a-day streak over 260 days.

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Articles by Lori Bocklund

Moving Beyond Phone Calls: WFM in an Omnichannel World

Omnichannel is not about everyone taking every media; it’s about managing all media effectively and creating a ‘seamless, integrated’ customer experience as they use their channels of choice.

Technology Omnichannel Workforce Optimization


Use Technology to Optimize Staff

There are many choices of where to focus investments, time and resources in pursing optimization. The first step is to change how you use what you have to get some quick gains.

Technology Workforce Optimization


Reduce Early Turnover with the Latest Tools

Centers can choose between applying enterprise tools to their needs, or finding niche services and applications to manage the various stages of screening, assessments and interviews.

Technology


Cloud Success in 3 “Easy” Pieces

In all but the most basic centers, active vendor management will be a key part of ensuring a good partnership with the vendor and ongoing success for the users.

Technology Vendor - Management


The Quickly Maturing Cloud Market

Cloud providers are tearing down the traditional models for development, testing and deployment, creating and implementing new versions and releases quickly.

Technology Software Platforms


How to Get a Lot (of Technology) for a Little (Center)

The enterprise market has matured, and technology innovations, such as software-only solutions running on virtual machines, have reduced costs. Major vendors know the small center market is BIG. Cloud vendors make it ‘easy and quick’ with little reliance

Technology


It’s (Time for) a New Day in Authentication and Routing

The old tools and techniques aren’t enough. Success requires customization and personalization, not a one-size-fits-all approach. The key is to use data and technology well at each stage of the process.

Technology Data Security


Some Nice Niche Technologies

Get the basics right and you—and your employees and customers—will get even more out of the next nice niche technology you pursue.

Technology


Managed Services: Easy to Want, Hard to Buy

The right option may be out there, but contact centers must frame what they really want, perform in-depth due diligence to find the right partner, and define how MS will be managed and funded.

Technology Vendor - Management


Contact Center Challenges and Priorities

The contact center often has the data to guide improvements but lacks corporate initiatives to ensure that information gets to and engages critical departments.

Research


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