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Paul Stockford

Saddletree Research


Paul Stockford was the President and Chief Analyst at Saddletree Research, a veteran-owned business based in Scottsdale, Arizona. Founded in 1999, Saddletree Research provided focused communications industry research, including analysis of market trends, issues, technologies, and companies in the Contact Center industry with special emphasis on emerging technologies and developing markets.

In addition to over 30 years as an industry analyst, Paul has also done telecommunications research and analysis at Cahners In-Stat Group, Vanguard Communications and Dataquest. Paul began his telecommunications career with GTE.

Paul has authored numerous articles on contact centers and related technologies for several industry journals in the U.S. and abroad, and is a frequent speaker at major industry conferences in the U.S., Canada, Europe and Asia.  Since 1993 he has authored monthly columns in such magazines as Call Center, Customer Relationship Management (CRM), Customer Interface, Voice+ (U.K.), Enterprise Communications and Voice Processing.  He currently authors the monthly “View from the Saddle” column in Contact Center Pipeline magazine and is a member of that magazine’s editorial board.  In addition, he has sat on the Editorial Advisory Boards of several European industry magazines and has served on the advisory boards of a number of industry organizations and events. 

Paul is currently a member of the board of directors at the National Association of Call Centers (NACC), a 501(c)(6) not-for-profit industry organization based at Middle Tennessee State University.  He also serves as research director for the NACC where he is directly involved in research activities on behalf of the NACC membership.  He is a regular contributor to the monthly NACC “In-Queue” newsletter with a circulation of over 8,000 contact center professionals. 

Paul graduated cum laude from California State University at San Francisco with a BS degree in Marketing and holds an MBA from Santa Clara University.

Author Wall of Fame

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Articles by Paul Stockford

Artificial Intelligence—The Post-Pandemic Contact Center Superhero

It’s time for our own superhero in the contact center industry. I nominate inefficiency as the villain in this superhero story and contact center automation as the superhero.

Technology Artificial Intelligence COVID-19


Can You Say Con-tin-gen-cy?

The global pandemic caught most of the industry flat-footed and scrambling to respond quickly and appropriately.

Operations Contingency Planning COVID-19 Remote Work Remote Work Operations


The Rocket Man and a Watershed Year

The modern contact center means a more agile approach; working anywhere while meeting service level objectives and taking care of the customer on whatever channel they prefer.

Strategy Planning COVID-19 Remote Work Strategy


Davy Crockett, Analytics and the New Frontier

It is clear that the old brick-and-mortar ways will have to step aside in favor of the power of analytics.

Technology Artificial Intelligence Remote Work Technology


The NACC—The Uncommon Organization for an Uncommon Industry

Being a member of the NACC is like being a member of any organization—the more you put into it, the more you’ll get out of it.

Strategy Industry Research


I’ve Looked at Clouds from Both Sides Now

The flexibility to pivot and transform work, processes and personnel quickly is accelerated in the cloud.

Technology Remote Work Technology


Agile CX 201—Practical Applications

I believe the industry is poised to enter a new phase of productivity.

Strategy Customer Experience Industry Research COVID-19 Remote Work Strategy


Changes in Contact Center Latitudes, Changes in AI Attitudes

The industry’s hesitant approach to AI before the pandemic is poised to become a much more confident near-term march toward AI deployment.

Technology Artificial Intelligence COVID-19 Remote Work Technology


Automation: The Contact Center’s Grocer

One common misconception about virtual assistants is that they are ‘all or nothing,’ meaning that the goal should be to fully automate a customer interaction.

Virtual Contact Centers Technology Artificial Intelligence


COVID-19 and the Contact Center: Horror, Heartache, Humanity and Hope

Agents previously challenged to get people to just pick up the phone now can’t seem to get them off the phone.

People Workplace Environment COVID-19 Remote Work Remote Work People


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