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Paul Stockford

Saddletree Research


Paul Stockford was the President and Chief Analyst at Saddletree Research, a veteran-owned business based in Scottsdale, Arizona. Founded in 1999, Saddletree Research provided focused communications industry research, including analysis of market trends, issues, technologies, and companies in the Contact Center industry with special emphasis on emerging technologies and developing markets.

In addition to over 30 years as an industry analyst, Paul has also done telecommunications research and analysis at Cahners In-Stat Group, Vanguard Communications and Dataquest. Paul began his telecommunications career with GTE.

Paul has authored numerous articles on contact centers and related technologies for several industry journals in the U.S. and abroad, and is a frequent speaker at major industry conferences in the U.S., Canada, Europe and Asia.  Since 1993 he has authored monthly columns in such magazines as Call Center, Customer Relationship Management (CRM), Customer Interface, Voice+ (U.K.), Enterprise Communications and Voice Processing.  He currently authors the monthly “View from the Saddle” column in Contact Center Pipeline magazine and is a member of that magazine’s editorial board.  In addition, he has sat on the Editorial Advisory Boards of several European industry magazines and has served on the advisory boards of a number of industry organizations and events. 

Paul is currently a member of the board of directors at the National Association of Call Centers (NACC), a 501(c)(6) not-for-profit industry organization based at Middle Tennessee State University.  He also serves as research director for the NACC where he is directly involved in research activities on behalf of the NACC membership.  He is a regular contributor to the monthly NACC “In-Queue” newsletter with a circulation of over 8,000 contact center professionals. 

Paul graduated cum laude from California State University at San Francisco with a BS degree in Marketing and holds an MBA from Santa Clara University.

Author Wall of Fame

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Articles by Paul Stockford

Power to the People

“Workforce issues will need to be considered equally with customer service issues. It’s time to focus on optimizing both the agent experience and the customer experience.”

People


Power to the People

In 2017, workforce issues will need to be considered equally with customer service issues. It’s time to focus on optimizing both the agent experience and the customer experience.

People Strategic management


A Predilection for Predictive Predictions

Predictive analytics isn’t yet a mass-market solution, but it’s only a matter of time before the mass market realizes the power of predictive analytics and that changes.

Technology Workforce Optimization


Rocket Man

The numbers are extraordinary and Calabrio has become an industry force to be reckoned with under Goodmanson’s leadership.

Technology Vendor - Management Strategic management


Your Best Bet? Hire a Vet!

Veterans offer their employers the same work ethic, organization, drive to succeed, discipline and job focus that they relied upon while serving in the military.

People Hiring People management


I, Chatbot

As with all innovation since the industrial revolution, machines are freeing us from tedious tasks, such as answering account balance questions a hundred times a day.

Technology Software Platforms


Saddletree Research Kachina Awards

The Kachina Award will not be an easy award to win. It has to be earned, but those who do win will have the satisfaction of knowing that they have achieved something special.

Technology


Gender Balance in the Contact Center Industry: The Times They Are A-Changin’

The young people that I see getting ahead today are the ones whose attitude is, ‘Let me do whatever it takes for the business to be successful.

Strategy Strategic management


The African Contact Center Market: Embracing the Cloud of Hope

One thing we have in Africa now is bandwidth, and lots of it. The cloud will be the enabler of the contact center in Africa.

Strategy Service Delivery Strategic management


Remembering Art Rosenberg: That “No Quit” Attitude

Cowboys work hard and take pride in their work. When a cowboy makes a promise, he keeps it. When he says he will do something, he does it.

People Technology


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