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Paul Stockford

Saddletree Research


Paul Stockford was the President and Chief Analyst at Saddletree Research, a veteran-owned business based in Scottsdale, Arizona. Founded in 1999, Saddletree Research provided focused communications industry research, including analysis of market trends, issues, technologies, and companies in the Contact Center industry with special emphasis on emerging technologies and developing markets.

In addition to over 30 years as an industry analyst, Paul has also done telecommunications research and analysis at Cahners In-Stat Group, Vanguard Communications and Dataquest. Paul began his telecommunications career with GTE.

Paul has authored numerous articles on contact centers and related technologies for several industry journals in the U.S. and abroad, and is a frequent speaker at major industry conferences in the U.S., Canada, Europe and Asia.  Since 1993 he has authored monthly columns in such magazines as Call Center, Customer Relationship Management (CRM), Customer Interface, Voice+ (U.K.), Enterprise Communications and Voice Processing.  He currently authors the monthly “View from the Saddle” column in Contact Center Pipeline magazine and is a member of that magazine’s editorial board.  In addition, he has sat on the Editorial Advisory Boards of several European industry magazines and has served on the advisory boards of a number of industry organizations and events. 

Paul is currently a member of the board of directors at the National Association of Call Centers (NACC), a 501(c)(6) not-for-profit industry organization based at Middle Tennessee State University.  He also serves as research director for the NACC where he is directly involved in research activities on behalf of the NACC membership.  He is a regular contributor to the monthly NACC “In-Queue” newsletter with a circulation of over 8,000 contact center professionals. 

Paul graduated cum laude from California State University at San Francisco with a BS degree in Marketing and holds an MBA from Santa Clara University.

Author Wall of Fame

What is one thing other people don’t know about you?
To quote Rockin’ Rod Stewart, “Every picture tells a story, don’t it?”

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Articles by Paul Stockford

Contact Center Omnichannel: Wouldn’t It Be Nice?

The overriding challenge in today’s contact center is to bring together the numerous communications channels so that they appear to the customer as a single pipeline to service. The problem is, things don’t work like that.

Technology Omnichannel


Confessions of an Analog Man in a Digital World

I don’t pay attention to Twitter feeds or Facebook posts about any service provider. Digital marketing plays a very small role in any of the decision making factors I use when purchasing any type of contact center equipment.

Technology Vendor - Management


The Game Is Afoot!

While the term ‘gamification’ itself conjures up images of fun and friendly competition, its purpose in the contact center is absolutely serious.

People


Cinema Insomnia—What’s Keeping You Up at Night?

You can’t provide the customer with an optimized 2016-style experience when you’re still relying on vintage 2000s technology to make that happen.

Strategy Strategic management


Trading Places: Another Aspect of Innovation

If I did trade places, it would have to be with someone whose job allows them freedom to stretch their imagination, explore uncharted territory, take ownership of outcomes and have a little fun along the way.

Technology Vendor - Management


The Endless Summer

Innovative ideas, provocative products and nonstop industry activity dominated summer 2015.

Technology Vendor - Management






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