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Brendan Read

Editor-in-Chief


Brendan Read is Editor-in-Chief of Contact Center Pipeline. He has been covering and working in customer service and sales and for contact center companies for most of his career. Brendan has edited and written for leading industry publications and has been an industry analyst. He also has authored and co-authored books on contact center design, customer support, and working from home.

Articles by Brendan-Read

Evolving Threats, Evolving Responses

How contact centers can best respond to the next disaster.

Operations Contingency Planning Remote Work People


Taking Off With the Contact Center

How ultra-low-cost carrier Volaris provides excellent customer service.

Operations Strategy Technology Artificial Intelligence


Accommodating the Accents

How new AI-powered tools can improve CX.

People Technology Artificial Intelligence




When IT Needs Support…

How automation, including AI, helps people help people.

People Technology Assisted Service Artificial Intelligence



Is AI Contact Center-Ready?

The answer appears to be yes: if organizations understand its true value.

Strategy Customer Experience Technology Artificial Intelligence


Staffing Amidst the Storm

How, in the face of it all, centers can attract and keep their employees.

People Hiring Turnover Technology Artificial Intelligence


Ferrying Excellent Customer Service

How Canada’s BC Ferries contact center helps customers to get where they are going.

Operations Strategy Customer Experience People Hiring Development Workplace Environment Case Studies


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