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Brendan Read

Editor-in-Chief


Brendan Read is Editor-in-Chief of Contact Center Pipeline. He has been covering and working in customer service and sales and for contact center companies for most of his career. Brendan has edited and written for leading industry publications and has been an industry analyst. He also has authored and co-authored books on contact center design, customer support, and working from home.

Articles by Brendan-Read


Learning from the Customers

Companies should focus on the total experience.

Strategy Customer Experience People




Managing the Data

How contact centers can obtain meaningful insights from customer engagement data.

Operations Technology Artificial Intelligence


Keeping Retail on the Road

Personalization and agent empowerment can steer the CX in the right direction.

People Workplace Environment Technology Artificial Intelligence



What Is The New Normal?

How the COVID-19 pandemic permanently changed customer interactions and environments.

Operations Technology Unified Communications Artificial Intelligence Remote Work People


Flying Through the Turbulence

How contact centers can get through the stiff CX-impacting staffing and Gen Z winds.

People Hiring Development Culture Technology Self-Service Artificial Intelligence



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